About the Course
The Diploma in Business Management program is designed to provide students with a comprehensive understanding of key business concepts and practices essential for success in today's dynamic business environment. Through a blend of theoretical knowledge and practical application, students will develop the skills necessary to excel in various business roles and industries.
Core Courses:
Introduction to Business Management: This course provides an overview of the principles and functions of management, including planning, organizing, leading, and controlling. Students will learn about different management styles, organizational structures, and the role of managers in achieving organizational goals.
Business Communication: Effective communication is essential in the business world. This course covers verbal and written communication skills, interpersonal communication, professional etiquette, and the use of technology in communication.
Principles of Marketing: This course introduces students to the fundamental concepts of marketing, including market research, consumer behavior, product development, pricing strategies, promotion, and distribution channels.
Financial Accounting: Students will learn the basics of financial accounting, including the preparation of financial statements, analysis of financial data, and interpretation of accounting information for decision-making purposes.
Managerial Economics: This course explores the application of economic principles to business decision-making. Topics include demand and supply analysis, production and cost theory, market structures, pricing strategies, and macroeconomic influences on business operations.
Human Resource Management: This course examines the role of human resource management in organizations, including recruitment and selection, training and development, performance management, compensation and benefits, and employee relations.
Elective Courses:
Students may choose elective courses based on their interests and career goals. Elective options may include:
Entrepreneurship and Small Business Management
International Business
Operations Management
Strategic Management
Business Law and Ethics
Financial Management