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About the Course
Diploma in Mass Communication is a program designed to provide students with a comprehensive understanding of the theories, principles, and practices of mass communication across various media platforms. Here's an overview of what you might expect from the diploma program:
Introduction to Mass Communication: An overview of the field of mass communication, including its history, theories, and key concepts. Students learn about the role and impact of mass media in society, as well as the evolution of media technologies and platforms.
Media Writing and Reporting: Instruction in writing for different media formats, including news articles, feature stories, press releases, scripts, and online content. Students learn how to research, gather information, interview sources, and write effectively for print, broadcast, and digital media.
Broadcast Journalism: Training in broadcast journalism techniques for radio and television. Students learn how to develop story ideas, conduct interviews, script, and produce news segments, programs, and documentaries for radio and television broadcasts.
Digital Media Production: Hands-on experience in digital media production, including audiovisual content creation, video editing, sound production, and multimedia storytelling. Students learn how to use digital tools and technologies for content creation, editing, and distribution across digital platforms.
Media Law and Ethics: Exploration of legal and ethical issues related to mass communication and media practice. Topics include freedom of speech, defamation, privacy rights, copyright law, media regulation, and the ethical responsibilities of journalists and media professionals.
Public Relations and Corporate Communication: Introduction to principles and practices of public relations and corporate communication. Students learn how to develop PR strategies, write press releases, manage media relations, and communicate effectively with stakeholders and the public.
Advertising and Marketing Communication: Study of advertising principles, techniques, and strategies for creating effective ad campaigns. Students learn about advertising copywriting, design, media planning, branding, and integrated marketing communication concepts.
Media Research and Analysis: Introduction to media research methodologies and techniques for analyzing media content, audience behavior, and media effects. Students learn how to design research studies, collect and analyze data, and interpret findings to understand media trends and audience preferences.
Media Management and Entrepreneurship: Understanding of media management principles and practices in media organizations. Students learn about media business models, revenue streams, budgeting, staffing, and management strategies for media enterprises. They also explore entrepreneurial opportunities in the media industry.
Multicultural Communication and Diversity: Exploration of issues of diversity, representation, and multiculturalism in mass communication. Students learn how to recognize and address issues of bias, stereotyping, and cultural sensitivity in media content and communication practices.
Professional Development and Portfolio Building: Guidance on career development and professional skills for aspiring media professionals. Students learn how to build a professional portfolio, market their skills, network with industry contacts, and navigate the job market in the media industry.
Internship or Capstone Project: A culminating internship experience or capstone project that allows students to apply their skills and knowledge in a real-world setting. Students may intern at media organizations, newsrooms, PR firms, advertising agencies, or other relevant industry settings to gain practical experience and build professional connections.