Digital Marketing

Course Duration:

• 3 months

Tuition Fees:

• Ksh. 27,000

Admission Requirements:

• A completed application form

• A copy of your national ID or passport

• KCSE certificate or equivalent

• A passport-sized photograph

• Any other relevant certificates or qualifications

Application Process:

1. Obtain Application Form:

   • Visit the Sedney Institute's admissions office or download the form from their official website.

2. Fill Out the Form:

   • Provide all required personal and academic details.

3. Submit the Form:

   • Submit the completed form along with the necessary documents either in person or through the institute's online portal.

4. Pay the Application Fee:

   • Make the payment as directed by the admissions office.

5. Await Confirmation:

   • Wait for a confirmation email or letter from the institute.

Curriculum:

The curriculum for the Certificate in Digital Marketing typically includes:

1. Introduction to Digital Marketing:

   • Overview of digital marketing concepts

   • Importance and benefits of digital marketing

2. Search Engine Optimization (SEO):

   • On-page and off-page SEO

   • Keyword research

   • SEO tools and techniques

3. Content Marketing:

   • Creating effective content

   • Content strategy and planning

   • Blogging and copywriting

4. Social Media Marketing:

   • Social media platforms and strategies

   • Creating and managing social media campaigns

   • Analyzing social media metrics

5. Email Marketing:

   • Email marketing strategies

   • Building and managing email lists

   • Creating effective email campaigns

6. Pay-Per-Click (PPC) Advertising:

   • Understanding PPC advertising

   • Creating and managing PPC campaigns

   • Analyzing PPC metrics

7. Web Analytics:

   • Introduction to web analytics

   • Tools for web analytics (e.g., Google Analytics)

   • Analyzing and interpreting data

8. Mobile Marketing:

   • Overview of mobile marketing

   • Mobile marketing strategies and tools

   • Mobile app marketing

9. Digital Marketing Strategy:

   • Developing a digital marketing strategy

   • Integrating digital marketing channels

   • Measuring and optimizing digital marketing performance

Students' Requirements:

• A laptop or computer with internet access

• Basic knowledge of computer operations

• Enthusiasm to learn and apply digital marketing concepts

• Notebooks and stationery for taking notes

• Any additional materials as specified by the instructors

Career Opportunities:

Graduates of the Certificate in Digital Marketing can pursue careers in various roles, such as:

• Digital Marketing Specialist

• Social Media Manager

• SEO Analyst

• Content Marketer

• Email Marketing Coordinator

• PPC Advertising Specialist

• Web Analytics Expert

• Mobile Marketing Specialist

• Digital Marketing Strategist

These roles are available in diverse industries, including advertising agencies, e-commerce companies, corporate marketing departments, non-profits, and more.